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Italy Sotheby's International Realty aims to develop and manage quality content, distributed on multiple platforms, including the national and international site, and the most authoritative and influential information channels and world newspapers, in order to ensure maximum exposure of the properties in portfolio. The agreements of Sotheby's International Realty with the most influential media partners in the world guarantee a unique access for the insertion of individual real estate advertisements at exclusive prices. This includes traditional publications like the New York Times and the Wall Street Journal, alongside lifestyle-focused publications like Ocean Living and Country Life. This ensures an extraordinary visibility of the properties, as well as creating and maintaining brand recognition, enhancing the influence and impact of the brand globally.
The real estate services of Italy Sotheby's International Realty cover all the main Italian cities and the most exclusive holiday resorts. Also based on the solid partnership with Venice Sotheby's International Realty, the entire Italian network guarantees the greatest international coverage to satisfy a wide variety of requests.
The brand uses carefully selected media channels, with an international impact that ensures that our network connects with the consumer globally, placing particular emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning and the integration of video content, in order to increase the exposure of the properties and thus find the most suitable buyer. To evaluate the results with respect to this exposure, the brand provides a report on the property, in which, among other things, the statistics on the display and requests for each partner site emerge, which effectively illustrates the activity carried out by each online property.
Among the strategies implemented by Italy Sotheby's International Realty, Search Engine Marketing allows us to address a specific and qualified consumer. Over 90% of real estate buyers carry out their research online, so it is essential that the presence of the Sotheby's International Realty® brand on search engines is strong.
Content marketing, on the other hand, is a fundamental tool for luxury brands, which allows them to offer their content to loyal customers, as well as to attract new contacts: for this reason, we do not simply "post" on social media, but rather we feed a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our Extraordinary Living blog.
Thanks to this brand marketing strategy is it possible to create and maintain brand recognition globally.
Italy Sotheby's International Realty has been producing its own publication since 2012, with the aim of creating a collection of the most beautiful and unique properties in its portfolio. Over the years the graphics and contents have changed, evolving together with the brand and its history. The catalog was born as Italian Lifestyle and then changed in 2019 to become By's Magazine, a collection of real estate properties, with editorial content that is always current and shows the most contemporary topics. By's represents an important change: from the first issue, it wants to integrate the real estate world with lifestyle. With this new publication, we travel through our homes telling about places, styles, cultures and traditions of the territories to which they belong, in Italy and around the world.Discover more
Italy Sotheby's International Realty uses videos more and more often, today a consolidated means of global communication, to show the exclusive properties and the strength of the brand in the world; through the moving images the user can live a real experience and perceive the atmosphere of the place. Today the technologies used are different, the drones allow us to show the properties with all its most important external features from the breathtaking views to the surrounding land. Through virtual tours, we are able to show the interiors of a property in every detail, giving the user the opportunity to experience the house from inside. The ground video operators, on the other hand, allow us to create complete videos, telling the story of the property through professional footage.Discover more
Significant sales is the most significant sales publication of Sotheby's International Realty: we successfully represent extraordinary properties, with unique stories, around the world. Italy Sotheby's International realty wants to proudly tell its most important sales, fully respecting the privacy of its customers. The Significant Sales collections are based on a selection of deals followed over time, which can represent the work carried out by our team with great passion and professionalism. Italy is rich in extraordinary properties and Italy Sotheby's International Realty works to give value to this heritage.Discover more