Marketing

The real estate services of Italy Sotheby's International Realty cover all the main Italian cities and the most exclusive holiday resorts.

Italy Sotheby's International Realty aims to develop and manage quality content, distributed on multiple platforms, including the national and international site, and the most authoritative and influential information channels and world newspapers, in order to ensure maximum exposure of the properties in portfolio. The agreements of Sotheby's International Realty with the most influential media partners in the world guarantee a unique access for the insertion of individual real estate advertisements at exclusive prices. This includes traditional publications like the New York Times and the Wall Street Journal, alongside lifestyle-focused publications like Ocean Living and Country Life. This ensures an extraordinary visibility of the properties, as well as creating and maintaining brand recognition, enhancing the influence and impact of the brand globally.

The real estate services of Italy Sotheby's International Realty cover all the main Italian cities and the most exclusive holiday resorts. Also based on the solid partnership with Venice Sotheby's International Realty, the entire Italian network guarantees the greatest international coverage to satisfy a wide variety of requests.

The brand uses carefully selected media channels, with an international impact that ensures that our network connects with the consumer globally, placing particular emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning and the integration of video content, in order to increase the exposure of the properties and thus find the most suitable buyer. To evaluate the results with respect to this exposure, the brand provides a report on the property, in which, among other things, the statistics on the display and requests for each partner site emerge, which effectively illustrates the activity carried out by each online property.

Among the strategies implemented by Italy Sotheby's International Realty, Search Engine Marketing allows us to address a specific and qualified consumer. Over 90% of real estate buyers carry out their research online, so it is essential that the presence of the Sotheby's International Realty® brand on search engines is strong.

Content marketing, on the other hand, is a fundamental tool for luxury brands, which allows them to offer their content to loyal customers, as well as to attract new contacts: for this reason, we do not simply "post" on social media, but rather we feed a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our Extraordinary Living blog.

Thanks to this brand marketing strategy is it possible to create and maintain brand recognition globally.